A quiet man with a very loud mind, yes that is Mr. Cook. This man’s name is known to everyone and he is a revolutionary figure. He took the mantle from Steve Jobs and TIME included his name in their prestigious list. In 2015, the world knew about his influence yet again. Another important addition was Palmer Luckey who founded Oculus. But some other names were also added like Nicki Minaj and Caitlyn Jenner. Industry icons, titans, leaders, actors and artists, only a few are lucky enough to be in the top 100. Leaders always face obstacles and the difficult decisions finally define them.
Bob Iger is a member of Apple’s board and he described Cook perfectly. Tim is not like the other CEOs, his ethical standards are very high and he sets small goals for himself. The entire Apple family follows him without asking questions and Cook’s influence continues, even when he is not present. He encourages people to share their thoughts and these vital conversations build the culture. In creative communities, culture is everything. He never does anything alone, his team constantly backs him. Similarly, during adverse conditions, he absorbs the most amount of pressure. Success can never be achieved without experiencing failure and Cook always spreads this message.
He never shouts and this calm attitude pleases people instantly. People love opening up to him and the relationship changes totally. This doesn’t mean, he is timid; Cook is absolutely fearless and he showed the courage to face the mighty FBI. When the leader is fearless, the courage easily gets in the followers. Tim Cook knows himself inside out and he takes no time to identify the right reasons. Apple is no local brand, Apple is an identity. To protect Apple, Cook constantly innovates and keeps his mind busy. Everyone in the company respects him and this achievement is even bigger.
