Amit Daryanani, one of the top analysts of RBS Capital Markets, has stated in a note to the various investors last Wednesday that out of all the install base, only 40% has upgraded to the larger iPhone models having 5.5 inch screen or a 4.7 inch screen. According to his reports, the new iPhone SE, which has been launched recently, is actually a strategic move made by Apple to increase the upgrade cycle among the existing users of Apple iPhones.

The latest Apple iPhone SE has a lot of features like the iPhone 6s, but the pricing of the new phone is done much more aggressive manner. According to Amit, this phone will attract all the iPhone users who are more inclined towards a smaller model and also are quite conscious about their budget. The projections he has put forward shows that Apple will be able to sell 10 million to 15 million single units of the Apple iPhone SE per year. Although this will be quite a modest value for a company like Apple, he says that the timing is essential. The launch time, which was late <arch actually gave the company a good buffer time for the June quarter and September quarter. Moreover, this buffer period will hopefully lead to a very profitable release of the next generation Apple iPhone 7.

According to some of the previous rumors, many feel that the price of the iPhone SE will be like the iPhone 5s, which is at $449. On the other hand, Daryanani had a feeling that the price of the iPhone SE will be a bit higher at $549, owing to the high level components and construction. Though smaller, it will be quite a phone to boost Apple sales for the next quarter.