After the recent failure of Apple 7, Will Apple be able to succeed in making people upgrade their devices to Apple 7? It is definitely a question which is worth asking and thinking for Apple’s team. Apple is about to launch their upgrade model in few months. With such a less time left in the launch of the new device, it is important for Apple to strategize and see what can be possibly done to boost the sale of the device. Apple has been struggling to increase their marginal revenue from last year after the so called release of their iPhone 6.
It was expected that people will be happily adapting their pro launch device however the game plan did not work. Unwillingly Apple had to accept a disastrous failure. It is not that, their devices were not sold. It was however the expected turn up ratio did not meet. The biggest reason behind the failure of the Apple iphone 6 series was lack of technology. What value addition has Apple done here? The answer is nothing. Why should someone buy iPhone, just for a better camera and 3d touch? May be no. The specs weren’t pushy either to make someone desperately buy the device.
· Water Proof Display: Apple should probably look into the matter now and develop water proof display. Apple has a very strict policy on water damage and the warranty may get immediately lapsed because of water damage. Apple should immediately kill the worry of most of the people now, making people use their devices be used anywhere and everywhere.
· Home Button: The physical home button should be removed permanently now and some replacement should be given instead on the display. It is very irritating to go back to the home button for unlocking the device every time.
· Camera Upgrade: Apple needs big time upgrade on Camera too. Their cam is great but is expected to come up bold and better than before now.
· Battery Life: Apple may be the best device manufacturers in the world however their battery life is shitty. A desperate improvement in battery is required. With all the improvements being in order, it would be easier to convince people for an easy upgrade on their device.
