When it comes to being conservative, it seems to be that Apple is surely being one. The reason behind this is due to the fact that the orders which are being placed by the company to a chip assembler suggest that the demand of the iPhone 7 of 2016 may just be a little weaker in comparison to the regular cycles. This is due to the handset’s hardware innovation. During the recent meeting with the shareholders of Advanced Semiconductor Engineering, there was no specific mention made of Apple. However the reference that had been given is that it is a big client in the United States.

In 2015, the overall contribution that Apple had made to the revenue of ASE was said to be 31.2% of the $8.73 billion that it had made. In the mid 2016, the sales of the iPhone have already reached a high point as per the forecast that was made which was said to be doom and gloom. There have also been reports that have been released recently which suggest that the recent sales decline that had been seen on the year over year may unlikely be revised by the iPhone 7. The rumours that are floating around are in regards to the same reason that has been cited which is pertaining to the lack of enthusiasm or interest of customers. This is because of the lack of innovation from the company’s end when compared to the iPhone 6s and 6s plus that had been released last year.

The 3.55 headphone jack removal was said to be one of the biggest and most talked about revision that the company has made in regards to the upcoming flagship. Apart from that, the possibility of the 5.5″ model having the dual lenses camera with antenna bands that is reconstructed.