In the App store, the searches Ads feature of apple have been seen by a few testers ever since the first beta of the iOS 10 was out. The search ad is a method that is being used by the company which would help in the reengaging and discovering of various apps by customers. After the official announcement was made by the company, the one question that seems to prop up would be how the Search Ads would be regulated in a market that is said to be highly competitive.

Apple’s Director of Product Management Lindsay Verity during the WWDC 2016 event had introduced the Search ad talk and also provided all the necessary explanation and introduction of how this would work for the App Store.

Further on to the explanation that she had provided, she also went on to say that the advertisement of the apps that was developed would only be within the category that they fall under. To illustrate her explanation, she referred to an application of a Pizza delivery where in the advertisement of the app would not be seen under the category or games.

This would remain applicable no matter how much the developer may be willing to bi so that they advertisement could be placed under any other category. By this, could it mean that it could also increase the competition of similar apps within the same category.

Tapbot’s Tweetbot creator Paul Haddad had shared something that was very interesting, while doing a search in the App Store for Tweetbot, before it, the Twitterific came up, while responding to the Tweets, a one thing that was suggested was that this could probably happen due to the fact that the keyword that was used came up along with the Tweetbot keyword and maybe this particular adjustment was done on purpose.