Apple’s issues are worsening here, the FBI matter directly affected their sales and they are on the back foot. SE is out, but instead of bragging about it, Apple is hiding important updates. The company usually gives out sales updates very fast, but an exception occurred this time. This thing is seemingly very strange and analysts are wondering, why Apple is maintaining so much secrecy. They don’t have any major surprises in store, so a possibility of that goes out of the window. It’s uninspiring and not like Apple. Apple can’t hide this failure for long and very soon, they have to face it.
Identifying problems will not hurt their reputation and future mistakes will be prevented. In 3‐4 days, the “special” model failed to create the necessary impact and the strategy flopped. Moreover, many stores are not selling this model and this factor can’t be overlooked. Apple blindly relied on official outlets, but the reality was entirely different. iPhone 5 and previous models created history and they touch millions in no time. Overall, Apple needs a serious lift in terms of innovation as well as branding, they need a powerful leader. With only 3.4 million models sold in China, the problems began at their strongest market.
The preorders were also significantly low and lack of market survey is the primary cause of failure. The size issue backfired and people showed that they have really moved on. Going against a growing trend in the most difficult things, but companies have achieved the impossible before. Feature‐wise Apple tried every trick in the book, but some basic things were overlooked. It is game over for iPhone SE and now all eyes are on iPhone 7, if that fails too, Apple is in deep trouble. Kuo’s forecast is spot‐on yet again and he is not expecting exceptional performance from iPhone 7 as well.
