The introduction of the 4″ screen of iPhone SE was something that a lot of people were waiting for. The last time a 4″ screen smartphone was ever released by apple was on Sep, 2013. The iPhone 5s and 5C had been the last smartphone’s which high profile that was launched by the company that had screen seizes that were so small. With the release of the iPhone 6 and 6+ the company has managed to catch up with its rivals when you talk about the size of the display screen.

Even after 2 years the 4″ Apple smartphone’s are still being sold and as of the recent count the numbers touched 30 million. These smartphone’s are not the ones that have the cutting edge technology but in fact were the ones that had a lower price and older component. For industry watchers, the iPhone 5s and iPhone SE was a refreshing thing. However the same thought and opinion is not shared by LG’s CEO Cho Ju‐no. In a recent press conference that was held in South Korea, the new iPhone was slammed by him. As per what was said, the LG CEO stated that the company’s prime focus is to launch products that are exciting however in the case of Apple; they still launch the same old boring devices.

In another statement released by CHO to The Korea Times which is a new site, he went ahead and even stated that it is not necessarily that device makes have to pursue on the cost effectiveness factor however should also make something that is exciting and has a special value. This is also applicable for the company and this is one of the main reasons why they do not pay too much head to rival products. For the present year of 2016, LG has planned a few exciting things.