Apple is continuing their experiment in the space of social media. Recently Apple has launched the official Instagram account for the iBooks over the weekend. Apple will be using this account for sharing quotations, minimal reviews, artworks and many more with the Apple users. Apple has not placed the call to action button on any of their updates so far. A call to action button directly enables the users to make a purchase of novels from the iBooks. This appears to be a very subtle technique of marketing by the Apple.

They are trying to raise awareness for the books. Reading habit is one of the best things you may develop over the time. There are tons of title copies available on iBooks store. A user can grab as many titles as they need for themselves. There are plenty of them available for all. Apple will continue adding more titles for readers.

All the books available on the store are genuine and true copies from the original writers. No pirated content is being promoted here. Most recently Apple has promoted the launch of thee much awaited eighth version of the Harry Potter series. The book, Harry Potter & The Cursed Child is available for purchase at iBook store for $14.99 only. The eighth version of the Harry Potter is the script version of the play which is being played in British theatres. The book is showing the story of the Harry Potter series in continuation after nineteen years later.

Harry Potter is the most wanted books among people from all age groups. This is one of the finest approaches from Apple for promoting the reading habits among the users. People are excited to find more about their favorite titles. Titles across all the genres like drama, romance, thriller, comedy, poems, etc. are available for the users.