If you want to use Instagram for creating a profile for your business, you need to ensure that you have a facebook page that is linked to your business. Very soon, Instagram is coming up with new tools which can be tapped by business owners. The condition is that a Facebook page of the business is a must.

A set of features was recently introduced by Instagram; this feature provides various kinds of tools for businesses so that through Instagram, they can engage with their customers who are also using the service. The tools that are offered for business would include not just a business profile; however it also provides various kinds of analytics. It also allows the owners to use the Instagram app for creating sponsored posts.

Instagram is used by many companies as well as people. This is a platform which allows interaction on any level. After taking a series of interviews with various businesses, the result clearly indicated three key things ‐ finding new customers, get insights and stand out. As per TechCrunch, for a business to qualify on Instagram and avail the new features, the official business page of the company has to be that. By doing this, the payment credentials are given to the company. This will also pre‐populate some basic details of the business such as their website, phone number and street address. This was told to TechCrunch by James Quarles who is the Global Head of Business and Development for Instagram. Once the account which has been created on Instagram get’s the recognition of being a business profile, a contact button can be included so that the business can reach out to their customers through emails, texts or even calling. This feature is a new one that has been provided by Instagram, this will help them to respond to their customers faster in regards to the various comments.