Apple has been seen as a company that is more into hardware, right from its first computer that was launched to even the Apple watch, the gadgets that the company has come out with have always been known to be user friendly, stylish and sleek.A few people even call the iPhone maker and its products as also‐rans, which is unreasonable in financial terms. 65% of the revenue of the company is contributed by the accounts of iPhones.

Considering the fact that off late, the sales of the company has been declining especially on the main product of the company, it is not surprising that the market is not sure about how to respond to things. This uncertainty can also be reflected on the kind of views and reviews that are seen pertaining to the iPhone 7 which could be very similar to the company’s iPhone 6 and iPhone 6s models.

When talking about the long term prospects of the company, the focus has been more on touching the hardware front as well as providing various kinds of services to their customer’s by coming up with products which are more based on cutting edge technology. The company has always managed to set a new focus and challenge to work on. This shift has become very apparent even when you see how the company describes itself. When it comes to personal computers, Apple gave us the Macs along with various kinds of professional and personal softwares and operating systems. For music lovers, we have the iTunes and iPods and even when you talk about the smartphone’s front, even then you have the App store and iPhones.

If you look at the overall contribution the company has made, you will find that Apple has managed to touch various fronts and in their own way contributed in the revolution of technology.