Usually, the uploaded videos available on the internet can be seen or streamed in many ways. Some of the streaming services allow users to rent the videos, some let the users see the video only if they purchase it and others allow free streaming, which is usually inclusive of ads. According to the reports, Amazon is allowing various forms of subscriptions but only if the subscribers can arrange the same through the Streaming Partners Program Amazon has. This indirectly shows that the subscribers Amazon are expecting are the content providers who have big names and are well known in their field.

The basic difference between Amazon Video Direct and YouTube is that Amazon mainly allows only professional contents to be showed in their portals. All the uploaders of Amazon Video Direct can access the specific metric system Amazon has, through which they will be able to supply only close captioned High Definition or HD videos only. Moreover, Amazon has plans to launch something they are calling AVD Stars. This AVD Stars is actually a funding of $1 million for one month. This fund money will be distributed among the 100 top titles in Video Direct on Prime. This amount will be in addition to the income each video makes individually.

The various top names that Amazon Video Direct has been able to partner are Journeyman Pictures, Samuel Gidwyn Films, Machinima, Mattel, The Guardian, How Stuff Works and Conde Nast. General public will have access to all videos, as long as their operating systems allow the users to gain access to Amazon Prime Video. The operating systems which allow subscription to Amazon Prime Video are Rokus, desktops, plus consoles, Fire devices, Android, and iOS. It can be said that Amazon Video Direct will definitely one of the top contenders for YouTube Red.