Colours can make a huge difference when it comes to electronic products. The MacBook of 12 inches received some improvements and along with the internal components, a different colour variety was seen. Rose gold is simply too attractive and it is definitely very loud. Similarly, iPhone 7 should be launched with 3‐4 colour varieties, which will give it much needed momentum.
Colours affect our brain and green makes us feel calm. When we look at stop signs, the red colour creates a sense of urgency in our brains. Companies use this psychological impact to sell products. External Appearance and colour are the two things buyers notice first, so if the first impression is good, the rest becomes easy.
Apple is only banking on internal aspects and brand power to convince consumers, but they must consider this option. Some Apple fans wanted iMac to sport the space gray colour and this minor change can do amazing things. Keyboards and other accessories have the same colour and after a certain period, it becomes boring. MacBook is a mainstream product, so the colour change was natural. Ferra.ru brought forward this concept and it attracted major attention.
Accessories like mouse, iMac, Keyboard, etc. never received any special treatment and it’s time Apple thinks about them. But the company never changes its individuality. Some factors determine their identity and they never make changes in crucial areas.
Design should always be simple and Steve Jobs said it numerous times. A question kept on circling in Apple communities and people expressed their individual views. Samsung offers many colour options and their product sales have increased. Is Apple lagging behind? By giving the power to the customers, Apple can test a brand new strategy. Users can have accessories of different colours and this choice should really be left to them. They can’t control the internal configurations, atleast they can decide the external appearance.
