Apple believes in simplifying technology. They have been able to serve their belief from a longer period of time now. Apple has a very complicated line of products. Be it their iPhone, iPod, I Pad, or Mac computers. None of them is technically easy to understand however the front end of the product is very easy. They aim to serve experience to their users.

There are a total of 11 models to the desktop line of Mac Pc which are namely:

· Mac Mini: 3

· IMac: 6 (Available in three resolutions with 2 different size)

· Mac Pros: 2

At the entry level PC the company has to offer lower specs with lower drive option, coming over to the second layer of output which is Mac pro. This pc is a safe bid for the people who want maximum output without spending too much on their computers. Even today there are many people who will prefer a desktop over a laptop. Desktops are great to work upon and can be easily managed while working too. At entry level MacBook offers a gigantic a HD display machine with 1.6GHz performance and a mammoth 1 TB of hardware storage for the machine.

There is only a minimal difference of $200 between the retina and non‐retina featured screens of Apple. The lower and middle version computers of Apple has not much if difference to look at. They are almost same apart from little variations. It absolutely makes no sense here.

Apple should bring more variations to their line of pc now. The company should formally allow people to build their line of pc. With customization layer being added to their products it will be easier for the consumer to identify what is their usage and where and how much should they be spending on hardware and performance.