Apple is not just concentrating on making huge profits; they are here to change the future. Smartphone technology has expanded in interior villages and the mobile revolution is almost complete. Virtual reality is making small footsteps and tech firms are banking on their success. But Apple wants innovation to touch every part of the company. They have dreamt of the future and it is a highly advanced one. People should get everything very easily and their happiness is everything. Previously stores were meant for selling products and assisting customers, but this concept is slowly changing. Angela Ahrendts helped in creating this and Jony Ive also collaborated with her.

Everything is different; this place oozes creativity and style. The light panels are embedded in the ceiling and some spotlights illuminated the tables, where the products were displayed. Things were not stacked and most of the area was kept open. We need breathing spaces in life and it makes us comfortable. The design reflected that and the whole area had a positive vibe attached to it. Apple opted for wooden tables and it perfectly suited the atmosphere of the store. The attached USB ports were useful and the good news is stores around the world will follow this design. Apple has decided to take things to the next level and these small changes are necessary for that.

When a new customer enters this place, they will get instantly attracted, this is good branding. People can try out their headphones and listen to music. The speakers, the docks, other accessories are all kept neatly; simple yet effective planning. Ahrendts wants customers to enjoy the experience and she is sure, people will come back for more. The street is really quite in this small town, the store will light things up. The huge TV was bought for $1.5 million and product promos are constantly shown in it.