As the situation in the country changes, Apple’s tactics will change too. They will not run on a loss, Apple will smartly figure out other avenues. Analysts are speculating different things, but Apple’s real motive remains unknown. Wells Fargo pays attention to company statistics, they found out about Apple’s strange behavior.
The company openly spends on advertisements, it brings positive results too. From November, they will never reveal the exact number, vague figures will be given. Annual reports will skip this area; it is a new technique of fooling the government. Lawyers can’t question Apple on this, they control how much information they want to share.
As the market gets diverse, Apple changes marketing avenues. Previously, ads were not mandatory; it was just another promotional option. The small spending will come under broader categories, general expenditure will cover everything. The other two sections are selling expenses and administrative spending. Business magazines were surprised to see this; they tried to investigate the real matter. Apple’s weakest areas are getting exposed frequently; many firms are trying to harm them. Apple is working very hard to push their products, advertisements are being played continuously. People deserve to know the truth, Apple will still hide it.
In 2015, ad spending went up by 50%, this is massive. This value is more than the marketing budget of small companies, $1.8B is beyond ordinary. Well Fargo clarified that Apple is surely hiding some big facts. They will keep people guessing by blocking the main areas, no one can challenge them. They need higher sales because of this; the spending is totally out of control. Approximately, 7% of total sales go in ad spending. Speculative notes can’t produce original evidence, there are many explanations. This assumption is quite logical, Apple avoided the topic. They know the internal culture, company secrets will remain safe.