Let’s take into consideration the scenario for app developers just one year back. After tediously creating an app for the iOS system, they have to present the app to Apple for them to verify its usability and various other aspects including security, authenticity and many more. For the return report from Apple, the developers had to wait as long as a couple of weeks. For developers on a short leash and similar deadline, it is quite a big issue. Moreover, if there are some issues with the app again, it will take the same amount of time to review it, creating a bigger issue for the developers.

Presently, according to the reports posted on App Review Times, Apple has been able to curtail the app review time to as fast as two working days. Initially, the approximate time Apple took to review an app was 8.8 days. Presently it’s just a couple of days. This has come as a boon to the app developers since they will not have to wait for a long time to get their app approved by the company. As per the reports of App Review Times, Apple has subtly steered clear of comments regarding the upgrade of their app review system.

It can be speculated that the company has just made the process much faster in order to make the developers conference next month a much better affair, ensuring less complaints from the developers. Apple’s rival company, Google just takes an hour to approve and review android apps for their system. According to the reports, Google uses an automated system which checks the submitted apps for all kinds of anomalies, viruses, malicious and sexually explicit contents. It can be safely said that in order to compete with Google regarding the app review technology, Apple will have to give a lot faster response than they are at present.