Apple is all set to feature their largest and biggest launch of the year. Tim Cook is all excited to launch his forthcoming iPhone 7 in the market this September 2016. Last year Apple went hopeless for the people. They could not do much in terms of the sales and hence had to close down at a real low in the market against their competitors. Apple faced huge losses in the second quarter and according to sources, it was second time after a decade when Apple had to land in soup.
Tim Long , the analysts at BMO Capital Markets says that most of the Apple owners are using a 2 year old handset and with the launch of the iPhone 7 they may think about upgrading their devices. This could be the right opportunity for the company to develop serious business with them. BMO says that there is a wide audience of Apple who are using more than 120 million handsets currently. Looking at the psychograph of the Apple users most of them are ready to change the handsets immediately after 2 years of the usage.
Around 17 percent of the users of the Apple changes their handset immediately after the upgrade followed by 58 percent of the user who wait for couple of year before upgrading the phone and 2 percent of the left overs in the end who wait for a little longer term before thinking about a new handset from the market. Looking at the figures Apple is predicting a huge sales target this season. Tim Cook is very excited too with his upcoming iPhone 7. He says they have worked real hard to build this product. There are huge hope from the company for iPhone 7 too I the market. Hope they serve it effortlessly.
