Music does speak a universal language and if the marketing is right, it can truly reach millions. Apple Music recently introduced a speaker platform by collaborating with Sonos. A highly powerful ad campaign followed next, featuring the benefits of playing loud music. Well, music does lift our mood and that is exactly what this campaign focused on. The study involved as many as 30,000 families and it was found that music had a positive effect on their life. From relationship satisfaction to creating a happy environment, music is truly capable of changing our lives. Many users were waiting for this association and both these companies will gain a lot as a result of this partnership.
The experiment was very simple and it was presented in beautiful fashion. 30 families took part in this, with a total of 109 participants. For seven continuous days, they lived without music and after this long deprivation; music came back to their lives. Sonos has an extremely powerful wireless system and Apple Music was played on that. It was a magical experience for them and they were ecstatic. The campaign explored the psychological aspects and this is the main reason, why it became so successful. Sonos has a dedicated page in the microblogging platform Tumblr and the details of this study are available there. It includes gifs, analytical streaming data, pictures and related content.
The data which was obtained from this experiment was logged using devices like Apple Watch. The heart rate, physical motion and other activities of the participants were tracked carefully. With no music, their overall emotional condition was not that healthy and negative thoughts started to crowd the mind. Some nest cameras along with Apple iBeacons captured their movements inside the house. The music was played I a particular volume and Sonos took that into account as well. Every detail was equally important as this experiment dealt with very delicate matter and after viewing the end results it can be said, Apple Music will redefine the ways we listen to music.
