Apple may have been disappointed from their quarterly results however there is something left in the basket which will make up their mood. In the recent quarterly results Apple has confirmed to mark their reported growth mark in the number of subscribers for Apple music.
Apple’s faced their first major decline in revenue in 2003 and now after 13 years the company has faced a major loss in the market. Investors are literally not happy with this performance. Apple is under a lot of performance pressure for increasing the revenue as well as the client’s base in new markets.
Apple has been able to acquire 2 million new consumers in last couple of months for Apple Music. It is a paid streaming app for the users where they pay $9.99 monthly charges. With the recent increment in the support of their revenue channel company is looking at making their music platform ones of its legs for revenue maximization.
Apple is trying to compare neck to neck with their closest competitor Spotify, though they are way far in competition from Apple. Spotify is sitting at 30 million subscribers which is nearly double of Apple however Apple will surely looking for best ways to acquire more users to their client base. Apple has been experimenting a lot of things on promoting their music streaming service. Some of the recent channels behind promotion include:
· Celebrity deals for promotion
· Exclusive promotion in TV and radio
· Partnering with TV shows for showcasing services.
Apple music is the rising star for Apple as if now and they shall be taking care of all such instances which may help them in building more audience for their product. So far their growth has been phenomenal and now finally company is looking for more productive ways to close the deal.
