Every big company has a story and this story makes the company great. From Mark Zuckerberg’s dorm room dream to Jack Ma’s incredible story, people identify companies by knowing their background story. Well Apple’s story is simply awe‐inspiring and Steve Jobs still continues to inspire dreamers. In 2016, they are simply not worried about selling phones; Apple is aiming to take control of the future. From Apple Music to Apple TV, the cards are already laid on the table. But throughout their journey, dramatic things have happened and each victory has made Apple, what it is today. Jack Welch got the chance of a lifetime and the price tag of Apple was $2 billion.
Steve Jobs left and it was Apple’s worst phase. The company’s dreams totally crushed and the authority was unable to convince the investors. Surprisingly, John Sculley failed to understand the situation as well and Michael Spindler knew Apple had no hopes. They thought “General Electric” can handle Apple really well, so they almost begged. Welch was ruthless when it came to business and he constantly acquired new firms. He never understood Apple’s potential, so he called off the deal. The rest is history! He made GE iconic and the firm’s value increased by 4000%. This price was too high for him and this blunder will always haunt him.
After overcoming these mistakes, Apple never looked back and they knew; they have to capture the top spot. Zuckerberg bought Instagram, because he felt, pictures can change the direction of social networking. When VR was making small footsteps, he already booked a spot in the future, by buying Oculus. These little decisions make big differences, success lies in realizing the opportunities. But managing Apple is no easy task and they moved in lighting speed. If GE failed to innovate, Welch had to take the blame.
