Apple is stressing more on advertisements recently, they are producing impressive results. The viewers understand the message and taking the right decision in the store. The ads are simultaneously released on YouTube, it attracts online buyers. Two types of marketing campaigns are going together; Apple has improved their “promotional” game. They really worked hard for this advertisement, the money was spent wisely. The music created a beautiful rhythm, the beats matched the action. Normal ads are different, this features a new touch. It is not bad, but traditional ads were better. Some of their innovations are terrible, they must be changed immediately.

“Bulbs” appealed users in a fantastic way, everything is perfect about it. It has over 735,000 views, it shows amazing sequences. Bulbs are exploding everywhere, ideas are created continuously. This is what Apple stands for; powerful ideas are connected by a single line. Apple’s footprint is present everywhere, they have a family of creative people. The world will spin faster if ideas are legendary, it makes the planet better. Touch Bar was mixed with it; this new revolution will change the MacBook world. Humans invented many things from fire to robots; the common factor was “idea”. The trains were moving the televisions were working correctly; Apple loves amazing things.

Apple left the stage open for creators; they can make anything out of it. The basic theories are put forward by scientists, practical applications came later. The “bar” is something like that; it is waiting to host other features. The visuals get repetitive after some point, the explosion is very boring. Apple could have made it shorter, they added some unnecessary montages. Touch Bar controls actions, its power is enormous. This tool will either be fantastic or it will be a very bad one. Mixed reviews compelled Apple to push this ad, they were discouraged by critics.