After the first quarterly sales had been recorded, it showed that in comparison to 2003, there is a decline however the gloom and doom sentiment that surrounded Apple seems to have reemerged. One of the reasons as per critics is due to the fact that there are many things happening at the same time, and the company’s focus is going in the wrong direction, such as the bands of the apple watch instead of focusing on the product lineup which is the core for the company.

From the high of 52 weeks, the stock of the company still stays at 13% and this could be one of the major concerns for investors. The rumors that are floating round suggest that in comparison to the iPhone 6s, there are chances that incremental improvement may be seen in the next line up of the iPhones. However, the significant changes are not until 2017 lineup.

In one of the interviews that was conducted by Fast Company, Tim Cook the CEO of the company and Eddy Cue the service chief of Apple had gone ahead and shared their views and also gave an acknowledgement on the fact that the last good thing that companies who deal with technology have done is whatever thing was done at the end,

Another thing point that was highlighted was by Cook wherein he went ahead and stated that even Apple does tend to fall short at times; however, he also went on to say that the narrative of the company being doomed has always been there ever since he joined the company. He also went on to state that he never goes ahead reads all the coverage that is there in the market about the company. Instead he focuses on going ahead and seeing how he can push the company to a better future.