Do you actually agree with the statement that Apple has stopped paying attention to the details now? It’s been a while when Apple has not spent much energy and the focus on developing new scale of the technology for the people. Apple is only swearing the books now. Last year Apple decided upon launching iPhone 6 and it proved to be a real disaster for the company.

The phone had nothing inspiring which could actually push the consumers for buying their  handsets. The sales of the phone went down immediately and hence Apple faced a huge loss in the market. Their stock prices went down and ultimately Apple faced humiliation in the market after years. Thanks to immediate backup from Apple iPhone SE which could solve some of the real time problems for the company. While Apple iPhone 6 was struggling to sell in the market, iPhone Se turned to be a great asset. Till date, after a complete whole year iPhone SE is preferred more than iPhone 6.

This year after much speculations iPhone 7 is launched by the Apple. The phone has no special qualities. Apple’s iPhone 7 is an extension to iPhone 6. The looks are almost same except iPhone 7 is 20 percent slimmer than iPhone 6. The phone carries a dual camera, enhanced processor, 3 GB of RAM and waterproof and dustproof body. The phone is prices at $850. For the people already using an iPhone 6, why will they choose to upgrade their phone for mere cosmetic changes in their phone? Apple declared their earning for 2016 and the company has shown a downfall in sales. Apple closed their sales figures at 40.4 million iPhones.

Not only iPhones, Macintosh, iPad have also seen a decline in their sales figures. Jon Rettinger argues that the innovation at Apple has come to end. They are not actually doing it for the people. What do think, Is it true?