According to the latest data of the IDC it has been revealed that Samsung went way ahead than Apple. They have shipped twice as many handsets as compared with Apple. The reports are confirmed for the Q3. The total estimate of the shipped units for Samsung is 77 million however Apple could only manage 40.4 million iPhones. This is probably for the first time when Samsung could beat down Apple with such a huge margin in the market. Apple has already hit the rock bottom in comparison with Samsung for the 90 days period ending in June.

Samsung has variably also doubled their share of the smartphone vendors in the market. While Apple is struggling at 11.8, Samsung sits at 22.4 percent. The sales of the Apple iPhone is declining each month by at least 15 percent however Samsung is crushing down the market with year over year growth of 5.5 percent. Apple could never push the brand image of their iPhone 6 in the market reason being people don’t find it special. Apple never made any special efforts when they thought about the launch of the Apple iPhone 6 and this is where it lost. Just to cover the losses and fill the gaps, Apple launched iPhone SE which remarkably did some justice for them.

The average handset price of the Apple has dropped from $662 to $595. The iPhone SE was a successful player for the company. Apple saw a lot of Android users switching to iPhone SE however the volume was not enough to save the company. Apple is looking to work on the launch of their iPhone 7 now. It is the expected to be the game changing. Apple says they shall drive the sales of their iPhones with iPhone 7 now. The Chinese rivals of the Apple Vivo, Apple, Huawei are also working on the similar prototype to cut down the market share for Apple.