Apple is searching for new things to include in this dull event. The entire show can’t be about Macbooks, Apple TV also needs some love. TV needed a ‘smart’ touch, Apple will insert that. A guide will be present and it will help users all the time. Watching TV will be much easier, the right shows will come up quickly. The discoverability will be controlled by internal software; some brands will definitely get preference. Various things will be shown in one place, media sources are trying to get top listings. Users felt stressed when they switched numerous times, they needed something convenient.

Some content will be directly available, users will click them first. The specialized app will be activated and the deep link will bring that particular content. Video providers are joining hands with them, but Netflix refused to do that. They are keen on becoming exclusive, Apple can’t bring everything together. However, iOS was chosen instead of tvOS. Apple has very little faith on this operating system; they are going with the stronger products. In August, this idea gained importance, the guide came in October. ‘Watch List’ can really attract the right crowd, it bridges two processes. They can be independent apps or different functionalities.

‘Watch List’ can easily be incorporated inside the guide, it makes things so simple. User preferences will be stored and offered to media providers. This data is absolutely precious; Netflix doesn’t want to buy that. The login will be simple, users will not experience any delay. Apple engineers talked about improving the viewing experience, it can take them a long way. Too many video apps can create confusion, they behave like discrete elements. Netflix became  their direct rival, Apple kept that in mind. The details about the process will be interesting, Apple will surely demonstrate that. The load on iOS will increase massively.