Apple is coming back with their new marketing campaign for the users. Apple is going to call this campaign as “Shot On My iPhone” campaign. Apple is always in a rush to promote their iPhones in the market. They keep launching various campaigns across various verticals for their users to help them engage with the brand. IN the latest attempt of the company, Apple is trying to feature some of the normal images and the videos shot by the people using the iPhones.

Apple will be introducing some of the best shots clicked by their devices. One of the latest ads made by the Apple includes the close up shot of the ants carrying a leaf. The clip has been filmed by one of the iPhone user Tim W. Another clip captured by Linda H. includes the close up of a squirrel that is eating a nut.

The motive behind the campaign for the people is to show the rest of the world the power of the camera of the iPhone. Apple strongly believes that their devices are much capable of clicking high quality shots using their devices. Anyone can click high quality pictures using the iPhone which are as comparable as the professional camera shots. The 2 videos mentioned above have been added to the YouTube channel of the Apple today. The campaign of the Apple that is “Shot On My iPhone” is altogether a very successful campaign from the company. The idea was pronounced couple of year ago by the company and since then Apple has seen a lot of enthusiasm in the Apple consumers for participation. After all the winner gets to be covered on the Apple pages.

Now Apple iPhone 7 has been launched with a major upgrade in the camera therefore a higher bandwidth of participation is expected from the people.