Way back in 2001, during the time of the Macworld Expo held in San Francisco, Steve Jobs outlined his digital strategy just before iTunes was presented to the world. Steve Jobs also outlined his fresh Digital strategy. Steve also mentioned and spoke about the digital devices which are being used by the people today for example: Music Players, PDA’s, cameras and cellphones.

Steve Job dreamed about making the Mac devices, the first digital hub which may showcase the longevity of any personal computer. Apple has changed their strategy very quickly in last one decade of their business. The digital hub dream of the Macintosh computers sincerely never took off. It was sooner off loaded to the cloud computing. All the products of the Apple for example: Mac, MobileMe, iTools, and well known hosted services of the Apple refer to the cloud.

The complete storage system of the Apple products like Macintosh computers and all the iOS devices are pretty much dependent on the iCloud services. Be it their contacts, music, pics, videos, anything and everything are synced with the cloud storage. The complete backup of the iOS is created on the cloud servers for Apple users. It is widely believed that the cloud storage with Apple products is free however that is not true. Apple charges for its storage with their products. The factor charge for the cloud storage is itself included into the price of the device. The users of the iOS devices can also separately buy the cloud storage separately from the Apple. From a very long time, Apple users have been cribbing about the storage of the devices. Finally this time, the company seems to have heard their demands, the iPhone 7 is said to be carrying the minimum storage capacity of 64 GB in the device.