The definition of news has changed massively, its purpose is not just informing. Thousands of outlets are breaking news stories, not all of them are popular. People go for some brands, they reject the others. The electronic and print medium handled news differently, internet revolutionized it.

Updates are happening every second, people prefer easy access. As the digital platform leans more to the mobile ecosystem, brands are changing their strategies. They know the road to a customer’s mind is through their home screen. Verizon is constantly pressurizing them to be their best, Yahoo can’t sit quietly. They have to identify their strong areas, news is one of them.

Yahoo wants to from a long-lasting relationship with iOS users; they are trying to take advantage of Apple’s platform. They needed an effective application to reach this goal; Yahoo Newsroom will solve their issues. The directors discussed about the image reform in January, the entire digital presence is getting revamped. One app gives “News Digest”; the top stories are accumulated and served daily. In this app, the number of categories is huge. Different news  will come together in one place; the database will be hugely maintained. The app tracks the ‘vibe’ of the user, the preferences are set accordingly. Content is taken from WSJ, Bloomberg, NPR, Buzzfeed, Huffington Post and many others.

The top firms are happy to get this free promotion; they will also promote some of Yahoo’s services. The website will prompt users to download this one, Yahoo needs that badly. The content will definitely attract engagement, conversations will be promoted. If the people participate in debates, “Newsroom” will have to do nothing. People will always have the hunger for news; Yahoo has to give the right content to the right people. People will find a common platform to share their interests, they know about the global society.