Uber is a very well‐known app in today’s life and most of the people have availed its service once or twice. Recently, Uber made a test which ended with mixed results. There is both good and bad news for the users. The good news is that now Uber has fixed rates which will help the customer to know exactly how much they are spending. But the bad news is that at the time of price surge the amount to be paid will become less palpable.

What’s the Change?

Previously in this app, on the homescreen there was a pop‐up box and a lightning bolt, which notified the riders that the fare is to be multiplied. But now those two are replaced by a fixed rate. When the rider inputs his/her destination, then the app replies with the fixed amount of fare to be paid. And because of this, the surge pricing will be partially invisible to the eyes of the customers. In place of the well put price surge, now the riders will receive a vague text claiming the ‘increased demand’. Thus, on one hand the riders will grasp the fare better and on the other hand they will be left clueless about the hiked price.

Uber Say

Uber are quite active in implementing new offers. Previously in March, they introduced a new feature called Family Profile where all the fares of the family member were adjusted in a single card. This time, Uber took this calculative change about which they are quite confident. They have tested this in six cities of US and in India. The six cities having this change are: Seattle, Philadelphia, San Diego, Miami, New York City and some areas of New Jersey. The company is positive about people’s reactions and hopes to extend this venture in the coming months to more places. So, just hope for the best.