The video streaming service tends to eat up the allowance of the data on a mobile phone at an alarming rate. On the Binge On program that T‐Mobile offers, now more and more services is gradually been added into the program. This will help customers as the videos that are available are of a lower quality and with the help of services in specific, the data will not be used up. The next one in line, as per the reports of Re/code is said to be Facebook.
For quite some time now, the two companies, as per the sources who have been working on adding the services of Facebook video in to the T‐Mobile list of services. In Binge On, the video streaming is unlimited. In exchange, the customers agreed that they would watch low quality videos that are available on the cellular network.
As per what has been mentioned in the report, it looks like the only thing that is yet to be figured is the technicalities front; this is considering that the agreement has already been reached. With the help of the URL. A person can easily identify just by the URL, if the video is from Facebook or from another source. In order for the video to be recognized from the system of T‐Mobile, there would be some kind of technical work that would need to be done. As per what the sources have said, the work with Facebook is still ongoing.
To comment on the report neither Facebook nor T‐Mobile were willing to say anything. There are net neutrality issues that are raised by Binge On. For the customer’s, the deal seems to be really good, however, at the end what matters is the result. When it comes to targeting audiences, in comparison to small companies, the advantage is more with big players.
