Apple’s App Store is said to undergo some new changes, this information was provided in the recent news. Developers will benefit from the new split of the subscription revenue as well as  from the search result of paid ads. The Verge had been outlined by Spotify in regards to the fact that the improvements that have been made do not include the issues that they have with the policies of Apple.

A representative of Spotify had noted the inabilities the company had in offering customers special deals. Another thing that had come to light was the fact that the access data lacked in terms of the reasons why customers churned, this included even long time subscribers who qualified.

The corporate communications and global policy’s global head of Spotify, Jonathan Prince saidthat the gesture was nice, however the core of the problem still is not touched in regards to the payment system and tax of Apple. He also added that until the rules are changed by the company, and the probation of the price flexibility is not sorted, special discounts and offered cannot be provided by the company to the users. This also means that the benefit of sharing the savings with the customers is also not possible. He continued to also stated that the company insists that between the developers and their customers, the company wants to stand in‐between them.

This means that the visibility factor is something that the developers will lack; this visibility is regarding the various factors as to what makes customers churn or how to qualify a subscriber as a long term one. The official announcement about the changes has already been made by the company just before the developer’s conference. The split on the revenue would change from70/30 to 85‐15, this is said to kick off after a year is completed.