The beautiful game is the new TV commercial that Apple has released for their ‘Shot on iPhone’ concept series. In this commercial, iPhone photography is features of players, goalposts and football stadiums. It is believed that the ad is said to be aired at the UEFA European Football Champion games.

In the ad, as per Apple, the beauty of Football is captured using iPhones by fans. On YouTube, you will not just get to find the video, however as per the description, the statement that is put reflects on how fans capture the beauty of Football with their iPhones which can be seen very clearly in the ad The music single that is featured is the song Little Sims has sung called ‘Wings’. In the ads, videos and photos which are used, are the ones that taken by different photographers. It is their work that is featured in the ad and during the holiday season, from California, they will be getting a special memento.

Apple’s ad campaign of the Shot on iPhone concept has taken off in a successful manner. Already in the series, around 8 new videos has been released which belong to the series. The new commercial ad which is of 30 seconds is said to be featured online also. It is said that the extension of the campaign has gone past the internet and is now hitting billboards apart from print ads and TV featured ads.

Word has it that the company has plans to give photography even more emphasis. This will be done with the help of iPhones of the next generation. This gives the Plus models of 5.5 inch a camera option of dual‐lens. Even the 4.7″ regular model may be equipped with another feature that was limited to the Plus phones previously, that is called as the Optical Image Stabilization.