Mary Meeker a venture capitalist who is well respected had released her internet annual Trends Report, The Power Point report had around 200 slides with numbers which is very interesting. This was in relation to the ongoing battle between Android and iOS. The report showed that the market share of iOS is still declining while there seems to be a gain with the Android market share.

In a lot of ways, you can also get to see that there is a split between the  unit shipments and market share between iOS and Android. This is very similar to the split between PC and Mac market share and shipments. It seems to be that this is something which had been coming a long time for Apple. Even with Macintosh, the similar strategy was taken out by Apple just like how it was done with the iPhone. A revolutionary device was introduced, in comparison to the existing products; this was something that was priced high. However, the capabilities and features that were offered was something that had not been seen before. On contract, priced at $499 and $599, Apple has priced the original iPhone.

At that time, these were prices that had not been heard about earlier. Even when the Macintosh was introduced but Apple, IBM was dominating the market heavily, when the iPhone had been introduced, Nokia and RIM had been dominating the smartphone market. In both the situations, the lead in market share was something that Apple could never gain, however it did see an unprecedented and tremendous growth especially with their iPhones. If you look at the market for smartphone’s, it could be seen that the rise of Android was incredible and became the industry’s window. With a variety of form factors, hardware and manufacturers features as well as low cost devices, Android held the similar position as to how for the PC industry Windows had become.