Apple’s biggest competitor is Google. Apple is expanding in the market at alarming level. Google is nowhere close to Apple in comparison with their earning and profitability however still Apple likes to compliment Google as their biggest threat in the market. The reason is the market share of Android in market. In the market of smartphones it is true that Google rules. They have potentially captured the complete market and been able to control it too.

In a recent report shared by Kleiner Perkins Caufield & Byers it has been clearly mentioned that Google rules the market of smartphones across the whole world. They are the dominant leader in the competition. In an annual internet trend report of 123 slides it has been mentioned as well as showcased that in the last six years, iOS has only seen a growth of 2 percent in the market however Google’s Android has steeply climbed to 81 percent from 4 percent market share.

Analysts says that the pattern will continue further Apple will slow down year on year by 7 percent however Android at the same time will climb above. The shipments of the smartphones are slowing down year on year scale. The growth of the smartphone market has stagnated altogether. Apple is trying to gain foothold in the Asian countries to expand their sales. Apple is less popular comparatively because of their price tag.

Apple’s iPhone comes at a very price tag which is not very easy for anyone to afford. Android offers a wide range of choices ranging from a lower price segment to a much higher segment too. Apple’s iPhone 7 is about to launch in September however it is expected to be more or less similar to iPhone 6. These are few of the reason behind narrow market share.