Apple is working fully towards building their platform for the digital payments. According to Apple, in the upcoming years they are trying to build a system where the users will be able to pay electronically everywhere. Be it a small DTH recharge, A phone top up, A postpaid bill payment, electricity or water bill payment anything. They are also tying up with various merchants who may help them in realizing the flexibility of the payments. As if now Apple’s service is only limited to limited number of merchants followed by the limited number of banks, Apple is working both ways.
From one end they are trying to tie up with more and more number of merchants for increasing the versatility of the product and from another end they are also trying to tie up with more and more number of the banks for making it easy for the people to transect. Apple has successfully able to expand their services in Unite States, UK, Singapore, Hong Kong and China. The numbers also looks very promising form their end. After launching the first leg of the service in October 2014 for a handful of cities in United States, today Apple has shown good growth in terms of business partnerships. Some of the latest tie‐ ups the Apple Company for their Apple pay include:
· American National Bank · Alabama State Employees Credit Union
· Cabrillo Credit Union
· Bank of the South
· Classic Federal Credit Union
· California Credit Union
· Dort Federal Credit Union
· Denali Federal Credit Union
· First Green Bank
· First Federal Community Bank
· First Oklahoma Federal Credit Union
· First National Bank of Catlin
· FMBank
· First US Bank
· MassMutual Federal Credit Union
· Gerber Federal Credit Union
· Morris County National Bank
· Members Source Credit Union
· Rocky Mountain Law Enforcement Federal Credit Union
· Muna Federal Credit Union
· San Diego Firefighters Federal Credit Union
· Sabine Federal Credit Union
· Security National Bank of Omaha
· Scott Credit Union
· Standing Stone Bank
· Sound Credit Union
· Vista Bank
· UW Credit Union
· Workers Credit Union
· Webster Bank