There is hardly any time line left for the launch of the Apple iPhone 7. It is right on track and is going to be launched in September. At one end the company is trying to build their marketing resources to promote the iPhone and gather a good pre booking response form the market on the same end, Suppliers are trying to scale up for their production to match the demands from the market. The shipments of the iPhone and iPhone 7 should be beginning by end of the third quarter. Last year Apple aced good loss in the market as Apple 6 series could not perform. The issues begin with complain about bending of the device which later moved on to non‐significant difference.

Apple has also partnered with many other companies to reduce the risks Tim is taking extra caution this year as his company’s reputation is at stake. Analysts says that the sale so of the iPhone 7 will not make any such remarkable difference as compared to the sales figure of the last year however he is quite ambitious about the figures this year. Tim believes at the back of his mind that Apple will be able to once again shine. There is mixed response of the Apple in the market there are few analysts who are largely predicting growth for the company however others are predicting a non‐coherent growth for the company.

The so called iPhone 7 will be much thinner than the iPhone 6 series. It will carry the same body features in terms of the design however it is expected to have dropped the standard 3.5mm jack in the phone. Rather iPhone 7 will be supporting Bluetooth wireless headphones or USB C for headphones. As if now there is not any official claim from the company supporting the rumors. The data has been largely crowd sourced from the market.