Regular Apple iPhone users as well as other smartphone users have a potential problem, which many think is quite normal. It has been seen that whenever a new iPhone or a new app has been released, users have a craving to either use the iPhone or app, or at least check out its various features. According to top analysts, this is due to the fact that the human brain has been programmed to crave for newer technology. Moreover, the tech companies are quite aware of this and are happy to employ them to sell their products.

The University of Oxford is home to a very fine neuroscientist, Sundeep Teki. He states that the human brain is automatically attracted to objects which will give them security as well as increase their social status. This particular feature of the human mind enhances the compulsive behaviour of a person, which in turn can lead to drastic effects. Initially, it was compulsion towards gambling and drinking. At this present age, the compulsive behaviour has turned to technology. According to Teki, Apple iPhones, iPads and their various apps trigger the point at the brain which is usually triggered when a person thinks of religion.

It is not only Apple who use this information to sell their products, but most other top tech companies. Presently, these companies are using neuroscience to develop their marketing strategy. Using neuroscience, they are deciphering and understanding the actual need of the users. They are looking for everything the consumers are craving for and simply providing them.

They even use this information to trigger the part in our brain which pushes us towards their products and initiates purchase. It can be seen that along with technology, consumer marketing has also enhanced.