Apple has faced a lot of loss in the market. If we talk about the business cycle of Apple, it has not been really good for them. Be it Apple iPhone, iWatch or Macintosh personal computers and laptop. Each and every product of Apple has not been able to boost sales and revenue altogether. Apple has reshuffled their team completely and made some fresh hiring to compensate on the losses which the company has made over all. Very recently Apple lost 80 billion US dollars in market valuation. The situation is frightening and very disappointing at the same time. Apple has always been a profitable company and the losses incurred today had been an instance after a decade.

After the formal retirement of Apple’s Marketing Communication Vice President Hiroki Asai Apple has recently appointed their new VP who is Tor Myreh. According t the reports, Tor will be directly reporting to the CEO of the company Tim Cook and he will be completely responsible for the brand wagon of Apple on internet. He will be taking care of the packaging design of the products too. Myreh is a renowned face in the ad industry and had been an important face multinational company Grey Group.

Apple is getting hopeful about their current situation after the successful joining of their new marketing VP. Apple will be laying special emphasis on product endorsements specially celebrity tie‐ups. Taylor Swift has been the very recent celebrity tie up for the company. Apple iPhone 7 is very near to its launch and the time is very crucial for them. Apple in such case does not want to leave any stone unturned. They are expecting about recovering their season loss with grand opening of their iPhone product the new upcoming iPhone 7. Let’s see how it turns for them. We wish Apple celebrates the grand success soon.