Fitbit’s chief executive, James Park, in a recent interview that was published gave a description of how the company in 2015 could withstand the competition the company has from Apple directly. He also went on to say that a wrong turn was taken by the Cupertino tech giant with regards to the Apple Watch.

In comparison to the Apple Watch, the health minded products of the company falls under a different category. The products of Fitbit are known to be devices which are single mode and simple however when it comes to the Apple Watch, it seems that the company has crammed up everything into it.

If you look at it from the point of view of a consumer, the Apple Watch is a computing platform however the approach that has been used by the company on this front is wrong since the first day.

The functionality is limited to the monitoring of the activities, counting the steps and various other tasks that are related to the health. Is what makes the product of Fitbit less daunting instead of the Apple Watch which is multi functional. This also helps to keep comparatively low prices. The features that Fitbit had started were first the basic tracking facility for the customer’s activity. Then they slowly introduced various other functionalities. There were 8 wearable offerings that were embodied by the company as a strategy; they ranged from $50 to the smartwatches‐ esque Blaze which costed around $200.

Adding on to the benefit for Fitbit, at multiple price points the nice demographics hit to a considerable amount. In 2015, the number of units that were sold was 21.3 million, prior to the last year of the where the number of units that was sold was 10.9 million. Park also went on to say that when it comes to introducing new features, the company will remain vigilant.