The market is heating up with iPhone 7 pre‐launch now. The launch of the iPhone 7 of Apple is confirmed to be launched in fall 2016 and is surrounded by many rumors again this time. God knows how these rumors are leaked in market however the new is confirmed for sure that Apple is going to launch its next series of iPhone this s fall. If all the speculations are to be believed then there will be a lot of changes in the new upcoming device and it will be costlier than the earlier version too. It is said that the new device will carry:

· A 4.2 Bluetooth device

· Swift charging for the device

· Bluetooth ear buds with the phone

As according to the survey done by Goldman Sachs more than 44 percent of the people are excited to buy the new iPhone from the respective sores. There has been an increment in the share value of the company. People are showing back their interest with product and willing to get hold of their own devices. Apple is expecting to cover their losses in the final quarter of the year. Apple has recently seen the first loss after so many years. It has never happened before with them and they seem to be able to cover up the loss with the craze of the new device iPhone 7. It is good for the company that they are being seen everywhere.

This is an advantage for them where the company has no marketing costs. They are able to sell and cross sell their products with the help of one to one marketing by merely speaking with people. With the help of these rumors company is saving millions of rupees which would have been spent on their marketing. It is quite strange that how the pictures are leaked in the market when the company has not claimed anything or shown any feature. Nevertheless, excited to witness iPhone 7 now.