Technology worked tirelessly to enhance the “experience” and newer devices were invented in the process. Pictures replaced texts and then videos replaced pictures. But videos got a massive makeover as different dimensions were added to the moving pictures. Technology experts never believed in the potential of VR, but the experience shocked them. This was the future, more developments were required, but the discovery was already made. YouTube recently enabled the 360 degree feature in some videos and viewers were teleported to that place.
From extreme sports to music performances, a Virtual touch was given to basically everything. Who doesn’t love the GoPro? After the inclusion of “Omni” ring, it became ten times better. Future recordings will be VR enabled and GoPro took a giant step towards market domination.
One sure shot way to beat competitors is creating future ‐ready products. Google has collaborated with them as they know GoPro needs support. With 6 superior quality cameras, all areas are covered. The synchronization happens in the pixel level and this special technology increases the cost a little bit. Excessive details are not revealed but creating spherical videos can be created effortlessly. Odyssey costs $15,000 and Omni will cost much lesser than that.
Google special platform named “Jump” will feature Omni and the device is designed that way. GoPro will launch it in NAB show and every small detail will be discussed there. The brand appeal is getting leveraged hugely and it fits perfectly in the VR ecosystem. So what are the various components of this ecosystem? From cheap rigs to dedicated VR app, they have devoted time as well as energy. Concepts like VR are new, but millennials are hugely excited. The content also changes along with that and mainly videos do the talking. Viewers love it and creators are encouraged to try out cool new things every once in awhile.
