For stimulating the sales growth a new reward program has been put to place by Apple for their employees. This is a step that the company has decided to take to help keep the sales number for the quarter in place. The recent studies have shown that the year to year sales numbers of the company has dipped. In the history of the company, this has happened for the first time.

The program is taking place from the 21st Feb, 2016‐ March 26th, 2016. The whole idea of the program is to get the employees to sell as many iPhones they can. The program has incentives like a Cupertino paid Vacation. As per sources, this program is said to be one step to enhance the sales, however, the company has put it across that it s a way that company is celebrating the iPhone success. The effort that the company is taking is to motivate the employees to enhance the sale.

For the stores that perform the best for their relevant market for the particular period, will get a chance to win gears from the corporate gift shop of the company. It is located at Cupertino as well as party store wide. The trips to Cupertino, is also applicable for the individuals that perform the best. While this move was a way to boost the sales of iPhone, this month also marked another announcement of the trade in push for iPhone.

The winners will be chosen by the company based on the average sakes that is made during the particular time. Apart from the iPhone sales numbers, the company will also take into consideration the number of accessories that has been sold, even customer satisfaction will be considered for the reward program. Only time will tell what exactly will be the outcome of this program.