The relatively new Apple service Apple Music has now over more than 10 million subscribers and users spanning all platforms and operating systems including PC and Android and even Apple TV. Apple Music has achieved this feat in just six months while it took six years for its biggest rival Spotify to reach that milestone.

Apple Music has had presence in over 100 countries since mid 2015. It has cemented its position as being the biggest streaming service after Spotify. Spotify boasts of a 20 million huge paying user base, along with 75 million active users, that too three weeks prior to the Apple Music launch.

Spotify has had a beginners advantage as it had created this market with its inception in October 2008 , in Europe. It took a couple of years for the service to enter the United States due to some negotiations with major record companies of the US. After the US entry the platform has seen its presence grow to over 100 countries.

Market reports say that till the mid 2017, given the pace of both the giants remain as they are now, Apple Music would surpass Spotify’s total user base count. Apple Music is predicted to surpass the 20 million mark by the mid of 2016.

Internal reports say that the target by Apple has been set for 100 million users worldwide. Last October the number of total paid customers were 6.5 million as stated by Tim Cook.