A company can excel in one department, but Apple always focuses on all-round development. From product development to customer service, they have excelled everywhere. The products ultimately reach the customers, their opinion matters the most. Some companies often ignore complaints to maintain a good image, but it never helps. Apple accepts the failures and actively talks with the staff, they are never too arrogant. Twitter organizes small awards to build engagement and gain the loyalty of big brands. The #Awards became popular, Jack launched a powerful campaign. The platform is a dream place for customer care, few brands use it correctly.

Twitter’s main usage is providing value, selling is a big mistake. Apple has a bad name in social media, but they have vowed to remove it. The account continuously answers queries and deals with all kinds of problems. They are responsive during a particular period, but no question goes unanswered. Brand loyalty is developed from these small steps, Apple seldom concentrates on selling. Multi-tasking has various forms now; this is truly a major example. Apart from pictures, rich media is also incorporated. This helps people in understanding the solution in a better way.

The requests are pouring in the last half of 2016; new devices are not working perfectly. People know that Apple is there to help, they don’t have to stress. Fans are accumulating and advocating the brand, 525K is a pretty good number. The engagement is truly terrific; twitter  proudly gave them the top spot. Apple will most likely hold onto it, the requests will only increase. The retweets are close to 1 million, the likes have also crossed the mission mark. Customers hate waiting, 17 hours is just too long. This sad state made Apple think, they acted accordingly. This step is truly a powerful one, Apple’s new era look good.