When it comes to keynotes and conferences, Tim Cook is a person who is not a stranger in this front. The Apple’s CEO is all set to make his appearance in Amsterdam for the first Start‐up Fest Europe later on in the month. The event will be inaugurated by Cook being the keynote speaker. Following his lead, will be appearances by other names that are bi which includes Eric Schmidt who would be representing Alphabet and Google and even Travis Kalanick of Uber. Among the many sponsors of the Start‐up fest, Apple and Goggle’s partner IBM is also a part of the list.

The event is being described by Start‐up Fest Europe as a nationwide festival which is one of a kind. In the Netherlands, there are around 25 events which are independently organized that help the faster growth of start‐ups by bringing them together with developers, business lenders, investors and founders around specific verticals or themes.

The reason for organizing the Start‐up to help entrepreneurs so that various deals can be made with investors and even when it comes to corporates, they can establish a partnership with them and help in attracting the right talent. Netherlands from 24‐28th May 2016 would be a place that every start‐up in the world would want to be.

For those who were at the region during the time of the event, they could even go ahead and attend it as the tickets were on sale however at a cost. The pass for the conference was just over €995.00 or $1100 USD. There were also facilities for a person to apply for a free admission or even a discounted one. The focus of the event’s startup also had Cook speaking about the company’s acquisition and merger approaches very openly and was also proved to invaluable for the company.