Social Media and conversations are basically inseparable and the two goes hand in hand. Similarly, tracking services become equally crucial as chunks of information is generated every second. Analytical softwares look into piles of data and find out interesting facts. As the web expands in size, details become more important. People find it impossible to monitor things and automation helps them. Apps are nothing but solutions of daily problems. Some problems are trivial, while some of them are created by technology. It offers both question and answer and consumers often ignore the difference. Disqus already had engaged users and they were planning to come to a different platform for months.

Entrepreneurs can’t ignore the mobile platform and its presence has become undeniable. People love accessing sites from phones and conquering the homepage of the handset is the way to their hearts. This device shows a high level of connectivity and users share an intimate relationship with mobile devices. So Apple users were their primary target, but few other apps will give them strong competition. Disqus has to update strategies more often now, as this landscape changes very fast. It’s fee and this is the biggest plus point. Like most messaging apps, Disqus chose to keep things simple and include the basic options.

But it followed the footsteps of Twitter, which is already a giant. Joining discussions and making comments will not take Disqus very far and users can hit the uninstall button very quickly. They have no scope of adding other features as the theme is different. Disqus recommends some discussions and advertisers have a strong change of entering the conversation here. Their monetization model is not disclosed yet, as for now, their main focus is users. Once that goal is achieved, their power increases and new things can be rolled out anytime. Quora’s success has clearly motivated them and the idea is quite good.