Modern product engineers focus only on the “sensational” part, they lack the emotional touch. Apple still has its name, but they play the game differently. Old systems must be revamped, but some ideas should stay. Steve innovated differently; his pleasure came from mental satisfaction.

Apple’s domination will most probably continue, but they lost something important. Apple never bothered about the harsh criticism, they are pioneers. The shadow casts a different image; Apple is in a huge dilemma. A powerful iPhone came out, but there was nothing special about it. Designs were repeated, the technology was boring.

He had a different opinion on everything, a leader who fuelled the tech revolution. According to some critics, Jobs disagreed with Apple’s motives. He wanted the company to go on a different direction. Cook can always protest this, his priorities are different. He has to compete with courageous rivals, who are willing to take bold steps. The burden of Cook is too much, he still manages to push Apple forwards. CEOs take inspiration from Jobs, he dared to be different. A legendary table, a game-changing phone and sensational services, Steve was behind everything amazing.

Companies are now challenging Apple, they think they can win. Competitors understood that iPhone will still be boring, the boundaries are really small. The ecosystem is a superpower, it can’t be their limitation. Dongles are coming in massive quantities; sizes are tweaked for no reason. Seriously, people expect a lot more. Steve’s company was different, it created history.

Steve blended technology differently, he felt people’s problems. Apple is afraid to take chances; they are too worried about sales. Marketing comes in the later half, innovation convinces people. They are just “competing” now; the word “monopoly” is not present in their business dictionary. Steve was not perfect, he experienced failure too. Cook must value the company’s legacy and use his ability.