Product strategies were implemented with powerful technology and Apple’s story was written. People choose one company for their tech needs and Apple had no alternative. The decision happened quickly, the firm’s brand value was huge. Critics will always find some faults with popular products, but Apple still held onto their “best tag”. From computers to smartphones, they really were unparalleled. The connections were quick, the ecosystem was brilliant; people were at peace.

They were in love with this world, they never thought about betraying Apple. The universe is not stagnant; tech universe is extremely panoramic now. Apple users knew about other companies and this fake bubble slowly vanished. The competition didn’t come from one company, it was from all sides. The initial feelings passed away, but that was too strong to shake off. The machine is still functioning, but the key areas have faulty. The present  scenario is not that scary, but Apple’s future is. The rivals can overpower them any day; some of them have already done it. The only power they have is money, it can accelerate their car.

Apple’s hunger must not lessen; they can’t let pride overpower them. The big redesign will give them a fresh chance, they can reign supreme again. Apple delighted users with astonishing products. Their core focus was on hardware, it did amazing things. The love affair started with iPods, the products contained magic. Apple was so ahead that they never thought anyone could beat them. Some corporate decisions went wrong and the gap narrowed at rapid pace. Apple empowered users, they taught them to think differently. Apple is competent, they are fantastic too. Other firms realized that they have to move awfully fast, they reached Apple’s position. It still continues to push us forward, but the methods are wrong. There is some confusion between brand image and products strategy.