Apple made their one of the biggest investments in the Chinese ride sharing company Didi Chuxing. The company is one of the fastest growing rides sharing company in China and Apple invested their 1 billion dollar within the company to get direct access to the business in China.
By the year 2020 Apple is planning to launch own electric car project under the name of “Titan”. Apple is looking at this investment a key to learn more about the China business operations.
Recently following the foothold of the Apple, Didi Chuxing bought the operations of the Uber in China, The company was anyways not at all profitable venture in China. According to the reports of the Bloomberg, the deal is that the investors will be getting a share of 20 percent within the company Didi. It has bought the data and the business of the China as quoted within a statement. According to the notes released by WSJ, Didi is planning to shell in around $1B in the Uber.
This is the same amount which Apple has invested within the company back in May same year. The reporst suggests that both the company has been fighting for the market share and they both lost big time. In an attempt to compete and win over Uber, Didi also brought Kuaidi previously. During the investment of the Apple, The Company was valued at $28B and was holding more than 87 percent of the market share. Bloombery suggests that after the acquisition of the China operations for Uber, Didi will be valued at 35 Billion however WSJ suggests the 36 billion figures for the company.
The investment from the Apple was done to strategically understand more about the business in China. Apple has faced huge losses after close of the products in China therefore this investment seemed to be a good fit for gearing business.