Apple was about the experience, the price never mattered. Steve created a special class of people, they had a special choice. This culture is still continuing; it is same for every product. MacBook Pro got the much needed redesign, it looks fresh and refreshing. This brand new machine reflects Apple’s goals; they carefully took the hard design decisions. The OLED bar is controversial, but Apple finally planned to keep it. They are not taking small steps, Apple is taking giant leaps. Times have changed, they must innovate fast. Their rivals are not giving them a warning, Apple must create differently now. Price is not a factor for their customers; they are here to buy the best.

John Ive started working on this special feature in 2014; it is really making him happy now. The direction is no doubt interesting; Ive is sensing the beginning of something good. Future products will be even more innovative, this process will not stop soon. Some laptop varieties boast of their speed, but that does nothing. Speed is not the only criteria; it is about making smarter products. MacBook is definitely fast, but it has plenty of other qualities. Apple has not environed the entire plan, but they are optimistic. There is no calendar is place, the ideas come spontaneously. Mac line will become diverse, smarter products will thrill the customers.

But customers are feeling uncomfortable as prices are going up. They really can’t afford it; Apple has no intentions to make budget laptops. They gave given some importance to affordability, but design can stop suddenly. People have different expectations from Mac; they never cared about anything else. They have inserted so many features, that the normal price range was crossed. Touchscreens will not be useful now; they have their own set of features. Mac is much more flexible now, iOS can be integrated easily.